You may have heard the term “freemium” before, particularly in connection with software and apps. Freemium has been used to describe the “free trial” business model – for example, receiving two weeks of Sirius XM Radio to get you hooked, after which you’ll want to pay to keep...
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Among my favorite kinds of calls and emails are the ones that come from prospects who fit the profile of my ideal client and are reaching out to schedule a meeting with me. It happens all the time. That wasn’t always the case, of course. There was a...
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What if I told you that you could put tens of thousands of additional dollars in your pocket this year – and all it will take is for you to make one simple change? Wouldn’t you do it? Of course, you would. That’s why I know that starting...
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What sets apart happy and successful people from everyone else? If I could point to one thing, it would be resiliency. It’s an uphill battle from day one for all of us, learning how to negotiate the world and get our basic needs met. If we shrink back and...
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Wow. The world is changing, and fast. Self-driving cars. Computers can predict elections and write novels. Chatbots that engage us in conversation and can answer any question. (Some experts say that within five years, most people will have more conversations with chatbots than they do with their...
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Author of the Ultimate CPA Practice in the New Economy and The Million Dollar CPA Firm
