• Three Tips to Reach Expert Status in Your Market

    One of the most powerful ways to grow your CPA practice is to develop a strong personal brand and establish yourself as an expert, your client’s trust advisor.  When individuals and businesses go shopping for a CPA firm, they’re buying more than just services – they’re buying a person...

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  • DISCOVER ECO-NEW AND ECO-REFURBISHED FURNITURE

    I recently relocated my office after several years in the same location, and let me tell you, moving a business is no easier than moving your residence. In some ways, it was probably more complicated. Nevertheless, I wanted to do it right. In some respects, we were starting over...

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  • Want New Clients? A “Warm Prospects” List Works

    We all have them. People who’ve expressed an interest in working with our firm, but for whatever reason haven’t signed up yet. These warm prospects are halfway there. Don’t let them wander off so easily! With some polite follow-up, you’ll be doing them a great favor. You’ll be helping...

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  • CPA Practitioners: Steal These Unusual Publicity Ideas!

    Looking to generate some publicity for your CPA practice, but you’ve strained your brain trying to come up with a clever idea? Thanks to my friend Joan “The Publicity Hound” Stewart, today’s blog offers you three ideas that you can borrow from and adapt to your practice. #1: Offer...

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  • Growing Your CPA Practice for Introverts

    There are different ways to market a practice, and many of them require you to put yourself out there in a way that, for an introvert, might be painful. Listen, I understand. I’m very much an introverted person by nature. Maybe like me, you are more comfortable in one-on-one...

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  • The CPA Practice They Can’t Stop Talking About

    I’d like for you to imagine, just for a moment, what it would be like if every one of your clients boasted about your practice to everyone they know. Just think how your business would grow through referrals alone! It doesn’t have to be a mere figment of your...

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  • How Smart CPAs Add More Time to Their Day

    Feel like there’s not enough time for everything – and everybody – that matters to you? Do you ever find yourself wishing a day was not 24 hours long, but perhaps 29, 30, or more? In a way, it can be. You just need to give some time back...

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  • Shed Your Armor and Welcome Success

    Each year I host a live SuperConference for Practitioners. This year, 2014, we met in Chicago for the CPA Practice and Financial Freedom SuperConference. This conference gives me an opportunity to meet so many CPA practitioners and this annual event is becoming the place for success minded practitioners to...

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  • 5 Tips for Better, Easier, More Efficient Content Creation

    Many of the CPA practitioners I mentor have embraced content marketing as a way of growing their practices and positioning themselves as experts. Most of them are getting fantastic results from creating content for their practice website, blog, and social media channels. But admittedly, I never hear anyone say,...

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  • Who’s Watching The Store?

    There’s an old saying that what is not measured cannot be managed. That’s why it’s so important for you to have a system in place that’s constantly measuring the crucial factors that make or break your practice. Don’t forget that the Lifestyle Practice is a systemized practice that operates...

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