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Marketing incest doesn’t work
Let me give you an example so you can better understand what I mean by “marketing incest”. David Smith, CPA, starts his own practice and quickly realizes he needs to market and advertise to get new clients. However, since no one in college ever taught him how to market,...
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How to avoid crippling all your advertising?
Virtually all practitioners, no matter what services they provide, make two crippling mistakes when marketing: 1. They say the exact same thing as their competitors; and 2. They try to be everything to everyone. In essence they have commoditized themselves. You will know you have commoditized yourself when you...
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Lessons learned from a reality show on T.V.
I am a big movie fan and get to watch my fair share of films in the theaters. However I generally try to stay away from the television, other than an occasional show, as I feel TV is a big time zapper – and it simply doesn’t thrill me....
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New Book Reveals How to Create the Ultimate CPA Practice in 2012 That Doubles the Practice Revenue In Half the Time!
There has never been a more challenging time for CPAs to grow a successful practice, with clients doing more in-house, using pre-packaged software and looking everywhere for ways to cut costs. But many CPAs are having their best results ever. In his brand new book titled:...
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One page document leads to CPA practice success
Create a successful CPA practice with a one page plan. This blog post talks about the importance of becoming clear about the end game.
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Creating a Killer CPA Firm Website That Sells
Grow your CPA firm with a killer website
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Time Management - continued
Last month, we talked about time management techniques and I shared with you a couple of my time management techniques. Let me share with you one more: 3) Manage your time in blocks. In other words, cluster your client appointments. Many CPAs make the mistake of scheduling their appointments...
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Time Management for Accountants - Part one
In my work as a consultant helping other CPAs to market their CPA firms, one objection I hear often is “But Salim, I just barely have enough time to do the work to deliver my services to my clients. I simply can’t spare a lot of time to think...
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Tigers starve last in the jungle (part 2)
In my last blog post, I shared with you a four success strategies I picked up from re-reading an excellent book titled “The Sales Bible” by Jeffrey Gittomer. After I sent made that post, I recieved a ton of emails from CPA practitioners across the country thanking me for...
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Tigers starve last in the jungle (part one)
I was reading a recent issue of a newsletter by Dan Kennedy (one of the worlds most brilliant marketer and business strategist) when a sentence in his newsletter jumped right out off the page and lodged itself indelibly in my mind. It read: “Tigers Stave Last In The Jungle!”...
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The road to success is paved
with massive and urgent
ACTION.
-Salim Omar, CPA