In my last blog post, I shared with you a four success strategies I picked up from re-reading an excellent book titled “The Sales Bible” by Jeffrey Gittomer. After I sent made that post, I recieved a ton of emails from CPA practitioners across the country thanking me for...
Continue Reading →I was reading a recent issue of a newsletter by Dan Kennedy (one of the worlds most brilliant marketer and business strategist) when a sentence in his newsletter jumped right out off the page and lodged itself indelibly in my mind. It read: “Tigers Stave Last In The Jungle!”...
Continue Reading →Maybe you’ve had the experience of being a patient of Dr. Richards, a doctor or dentist who’s quite technically competent, but has no people skills. Every time you go for an appointment, you waste an hour of your day in the waiting room, because they’re always backed up. The...
Continue Reading →Of the biggest complains that small business owners have about their CPAs is that the CPA doesn’t stay in touch. There are dozens of ways to stay in touch like birthday cards, anniversary cards, newsletters, emails, etc. which I get in depth in my Genius CPA Marketing System. In...
Continue Reading →Testimonials are one of my favorite low-cost but high-impact client attraction tools. Getting testimonials from clients is an important thing to do and creates a powerful tool for acquiring new clients. They create believability, credibility, and a sense of security for your prospects. They help to break down the...
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Author of the Ultimate CPA Practice in the New Economy and The Million Dollar CPA Firm
