Resources for CPAs and CPA Firms

Advertising Your CPA Practice: The One Change You Must Make Now One of the biggest complaints I hear from CPAs is a poor return on marketing dollars. The reason these CPA practitioners get poor results is because they don’t understand the difference between good and bad marketing. Following just one basic principle can help... read more Accountants: Are Your Fees Too Low? Pricing is critical to the success of any professional practice or business. In fact, many books and articles have been written solely on the subject of pricing. I have seen that far too many smaller CPA firms have thinner profit margins than larger firms because they... read more Killer Closing Kungfu for CPAs If you’re a CPA who’s working on improving your marketing, and you’ve already made the time for marketing, positioned yourself as the expert, and packaged your services…and you have a steady stream of leads flowing in--the next step is “meeting with the... read more Don’t Have Enough Time To Market Your Accounting Practice? Here’s How to Make Time! In my work as a consultant helping other CPAs learn to market their practices, one objection I hear often is “But Salim, I just barely have enough time to do the work to deliver my services to my clients. I simply can’t spare a lot of time to think about... read more Most CPA Practice Websites Suck! How to Build a Site That Builds Business Most accounting practice websites suck. They’re passive. They say, “Here we are. We exist and we offer services, just like every other CPA.” This does nothing to differentiate your practice from your competitors, or to magnetically draw clients. But done right... read more What Does Your CPA Practice Have in Common with the New York Yankees? We talk about businesses being teams, but it’s rare that I meet an owner of a CPA business who really trusts every member of his or her “team” to do what they should do, all the time, whether the “boss” is in the office or not... read more Simple Formula To Achieve Guaranteed Success For Your Accounting Practice One of the best ways that I know to build any accounting practice effortlessly is to position yourself as an expert in your field. When you position yourself as an expert, you have instantly differentiated yourself from your competitors. The best and most powerful... read more Grow Your Accounting Practice By Positioning Yourself as an Expert One of the most powerful ways that I know to build any CPA practice effortlessly is to position yourself as an expert in your field. When you position yourself as an expert, you have instantly differentiated yourself from your competitors... read more