Posted on: October 01, 2021 Business Model, CPA practice development, Grow CPA practice, Marketing, Program



What were your goals at the beginning of the year?

I often hear practice owners say that they are behind on their goals and are feeling discouraged or down.

The reason is that they are making unrealistic goals. They’ve fallen for the expectation of instant gratification and are looking for a “quick fix”, but unfortunately it can’t happen overnight!

Even if they know they don’t believe in instant results, they still fall for it because they don’t want to work on their business. They won’t invest in themselves or hire a coach because they are too focused on instant success.


Here are a few ways to help:


Don’t expect instant gratification. Instead, think of your business as an onion-- success is just one of the layers.

Make realistic goals. Instead of making one big goal to increase your revenue by $200K, make smaller, incremental goals of $50-75K. Setting large goals too soon will only set you up for disappointment, frustration, and failure.

Set time aside to work on your business to make the above happen. It will take 3-5 years of incremental growth to get to that big $200K goal, so take the time to build the systems to make it happen and get it behind you.


Most people will overestimate what they can do in one year and underestimate what they can do in 3-5 years. Small, incremental goals are the right way to go to get you closer to reaching your goals at the end of the year.

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