Posted on: October 14, 2020 CPA practice development, Grow CPA practice, Sales and Marketing


When creating a chatbot for your Facebook messenger marketing campaign, you may feel overwhelmed at what you should and should not include in it. After all, you don’t want to inundate your customer with so much information that they lose interest in your product.

Which is why you should refer to your company’s most Frequently Asked Questions (FAQ’s). This should already be on your practice website and available for the public. If not work to add that content to your site then integrate it into the chatbot as well.

Consider sending out a broadcast email or hosting a Facebook Live session, and see what questions pop up during your event. You can discuss your product during the event or even just use it as a basic, get to know us interaction with your audience.

Pay attention to the questions that keep popping up the most. For example, do you offer discounted or free shipping on large orders, free exchanges and returns, promotions, etc. When you go to build your Facebook messenger chatbot, include these FAQ’s so that customers can easily interact with them within the platform.

While current and potential new customers are learning more about your business, it’ll all be done through a chatbot that’s been crafted with your own personal touch. Customers don’t want to hear a basic ‘yes’ or ‘no.’ Even though they know they’re talking with a chatbot, they still want that human touch.


Click here to read tip #2: Your Automated Chatbot Greeting



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