Posted on: May 28, 2021 CPA practice development, Grow CPA practice, Sales and Marketing



One of the most common questions received by practitioners is how they can continue to attract quality clients in a challenging and unfavorable environment.


Here are three ways:

Know that growth can take place in any environment: Good or Bad.


In a bad environment, you must change your messaging and stay relevant. Talk about the conversations and challenges currently being faced by your client.

Create service offerings that are relevant and give your clients what they want.


Make sure your offerings address where your clients are currently at. What is currently keeping them up at night? What should they do? Where do they go? How do they survive?

Make sure your marketing also contains the above message.


Create education-based content-- the “how to’s” to help them improve their practice. Give value and solutions to address the environment that they are currently facing.

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