These days, the vast majority of high-value clients looking for a CPA firm will start with an internet search. And if your website doesn’t show up on the first page of results, you’re missing out on new clients!
Search Engine Optimization (SEO) ensures your site can be found easily by upper-echalon prospects who are searching for the services your firm offers.
Clients are searching the internet for the services you offer—good SEO makes it easy for them to find you. It’s the key to attracting new, high-value clients, and it’s a vital part of your online marketing strategy.
If you want to increase monthly website traffic, leads, and new clients without having to figure it all out from scratch, put CPA Marketing Genius in charge of your SEO campaigns.
Without SEO, your website is like a store that doesn’t have any roads going to it. No roads, no traffic. And no traffic means an uphill battle to get clients.
Good SEO, on the other hand, is like a well-paved road with bright lights and big signs that shows up on all the maps. It leads clients straight to you.
SEO sounds intimidating, and although parts of it can be quite technical, it breaks down into three essential components. When you have all three working together, your website can be easily found by the people who are searching for exactly what you offer.
Your website must be fast, secure, mobile-friendly, and coded properly in order for search engines to index it and help it rank high in the results.
Useful, relevant content, such as blog posts, optimized with good keywords and appropriate formatting, brings more traffic to your website, keeps people on it longer, and helps you rank higher in search results.
Backlinks from relevant and authoritative websites, including reviews from Google My Business and links on social media, increase your site’s authority and make it easier to find in searches.
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