Posted on: April 16, 2021 Uncategorized


There are many clients out there who are willing and able to pay the right fees, but many practitioners make these mistakes:


Starting the conversation about YOUR service

Don’t start the conversation with YOUR service, instead start it by discussing THEIR problems and the challenges that they are facing!

Start with their $100K problem, not their $10K problem.



Being service-focused instead of customer-focused

By being customer-centric, you focus the attention on THEM.

When you are service-centric, you are focusing the attention on YOU.



Having the wrong marketing message

Take a look at your marketing message.

Is it customer-centric or service-centric?

You want your message to be about THEM, not about you.



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