Posted on: October 23, 2014 Uncategorized

Client-Retention-3There are different ways to market a practice, and many of them require you to put yourself out there in a way that, for an introvert, might be painful.

Listen, I understand. I’m very much an introverted person by nature. Maybe like me, you are more comfortable in one-on-one settings.

Well, maybe someday you’ll decide you’re ready to push beyond your comfort zone. But until then, it’s better to do something to promote your practice than nothing. And I’ve got a great “something” in mind for someone like you and me.


Referrals are a nice, quiet, dignified way of attracting new clients to your practice.

But it’s not enough to simply say, “please tell your friends about us.” Most people are busy, and that’s probably especially true of your business and tax clients.  They’ve got so much going on that your request goes in one ear and comes out the other – not because they don’t care, but because their brains don’t have room to process anything else!

That’s where incentives come in. Incentives speak differently to your client’s brain. They get attention, and they stick.

Offer your client a REWARD for referring a friend or colleague. And give it to them whether the friend signs up or not. Why? Because most people are not sufficiently motivated to make a referral for a reward that may never come.

This is the ultimate introvert’s method for building a client list. It’s a way of taking action to build your CPA practice while you’re still working up the nerve to put yourself “out there” in other ways.

Thanks for reading this post!

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