In a saturated marketplace, your CPA practice will rise head-and-shoulders above the crowd by way of its glowing reputation.
So, how can you make that good rep yours?
- Make sure you’re offering quality services; and
- Maintain a great support system.
Having a good reputation means high retention and more referrals – both of which can make a huge difference to your bottom line.
It’s been proven that a client who’s had a bad experience will tend to share this news with a wide circle of family, friends, and acquaintances. And this bad news tends to spread further and faster than ever before, thanks to social media.
However, a satisfied client may only tell a couple of people – if any. Think about it – how often do you hear someone complaining about bad service, versus someone raving about great service? People love to complain.
That’s why it’s so important to prevent your clients from having any bad experiences to share. Cultivate a golden reputation in your firm, and guard it fiercely with consistently high standards.
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