Local SEO: The Most Effective Way to Attract New Clients to Your CPA Firm
Most CPA firms serve specific geographic regions, so it makes sense to be as visible as possible in your area. If you offer tax planning and preparation services in Poughkeepsie, NY, don’t you want to show up when someone googles “Tax planning and preparation services Poughkeepsie”?
Local SEO and Google Business Profile Optimization makes that happen.
How local SEO brings in new clients for your CPA firm
Local SEO operates on the same general principles as regular SEO, but it’s more specifically tied to your service area and your firm’s online presence. Specifically, search engines will consider the following when deciding whether to rank your website in search results:
- The location the person is searching from
- How well optimized your Google My Business profile is
- How many online reviews your firm has
- How positive your reviews are
- How many shares your accounting practice has on social media
If you’re looking to attract new clients in your area, smart use of local SEO is critical.
How CPA Marketing Genius creates local SEO that helps your CPA firm grow
Some of the ways we help build your local SEO to drive local traffic to your site:
- Audit your website’s current local SEO, analyzing your existing backlinks profile and current ranking keywords
- Select the best keywords for the services you offer, using both manual research and best-in-class keyword analysis tools
- Create an organic SEO campaign, focused on On-page and Off-page SEO
- Plan out and schedule blog post and social media posts, to improve SEO and drive traffic
- Share monthly performance analysis reports so you can see exactly how your SEO is improving
THE PATH TO GROWING YOUR CPA PRACTICE WITH SOCIAL MEDIA IS SIMPLE
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