I don’t know what it is about CPAs that makes us such poor delegators. Perhaps it’s because we are simply “control freaks” and don’t want to let go of the technical aspects of our practice. Or maybe it’s because we believe that no one else in our firm can...
Continue Reading →Let me give you an example so you can better understand what I mean by “marketing incest”. David Smith, CPA, starts his own practice and quickly realizes he needs to market and advertise to get new clients. However, since no one in college ever taught him how to market,...
Continue Reading →Virtually all practitioners, no matter what services they provide, make two crippling mistakes when marketing: 1. They say the exact same thing as their competitors; and 2. They try to be everything to everyone. In essence they have commoditized themselves. You will know you have commoditized yourself when you...
Continue Reading →I am a big movie fan and get to watch my fair share of films in the theaters. However I generally try to stay away from the television, other than an occasional show, as I feel TV is a big time zapper – and it simply doesn’t thrill me....
Continue Reading →Create a successful CPA practice with a one page plan. This blog post talks about the importance of becoming clear about the end game.
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Author of the Ultimate CPA Practice in the New Economy and The Million Dollar CPA Firm
