February 27, 2012 by
salimomar - Filed Under: Uncategorized
I don’t know what it is about CPAs that makes us such poor delegators. Perhaps it’s because we are simply “control freaks” and don’t want to let go of the technical aspects of our practice. Or maybe it’s because we believe that no one else in our firm can...
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February 12, 2012 by
salimomar - Filed Under: Uncategorized
Let me give you an example so you can better understand what I mean by “marketing incest”. David Smith, CPA, starts his own practice and quickly realizes he needs to market and advertise to get new clients. However, since no one in college ever taught him how to market,...
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February 08, 2012 by
salimomar - Filed Under: Uncategorized
Virtually all practitioners, no matter what services they provide, make two crippling mistakes when marketing: 1. They say the exact same thing as their competitors; and 2. They try to be everything to everyone. In essence they have commoditized themselves. You will know you have commoditized yourself when you...
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February 05, 2012 by
salimomar - Filed Under: CPA practice development, Grow CPA practice, Marketing, Sales and Marketing
I am a big movie fan and get to watch my fair share of films in the theaters. However I generally try to stay away from the television, other than an occasional show, as I feel TV is a big time zapper – and it simply doesn’t thrill me....
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January 04, 2012 by
salimomar - Filed Under: CPA practice development, Grow CPA practice
There has never been a more challenging time for CPAs to grow a successful practice, with clients doing more in-house, using pre-packaged software and looking everywhere for ways to cut costs. But many CPAs are having their best results ever. In his brand new book titled:...
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