Posted on: October 14, 2020 CPA practice development, Grow CPA practice, Sales and Marketing

 

In order to have your practice succeed in the current market, it’s imperative that you build and maintain a strong online presence. With customers demanding answers at all hours of the day, regardless of what they’re doing or where they are, you should consider using a Facebook Messenger Chatbot.

A chatbot is an Artificial Intelligence (AI), an interactive messaging system that engages with your customers on behalf of your company, all within Facebook’s popular messenger. And for the most part, no human is required.

From learning the basics of how to create one using a bot-building service, to knowing what features yours should have, and what it should look like, you’ll soon be on the way to having basic inquiries on products and services to sales, sometimes within minutes.

Gone are the days of people only being able to call customer service Monday through Friday, 8 AM - 5 PM.

Not only do they want answers to their questions right away, but they no longer have to leave their home in order to make a purchase. An interactive chatbot is the perfect tool for any online business.

Chatbot open rates are 80% or higher. So if you want your message seen, it is one of the best ways to engage your potential customers. Even further, when they open your message the percentage of people that click through to a website or other online resource is over 20%. Right now, there is no more engaging tool that a chatbot.

Technology is here to stay, and customers love how it saves them so much time. Chatbots will save you both time and money, since it takes away the cost of traditional person-filled labor positions.

 

So, if you’d like more information on how to successfully build one, keep reading!

 

 

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