Why CPA Firms Struggle with Attracting High Value Clients

The first step is to find out why your firm is struggling to find high paying clients. Once you discover the answer to these questions, then we can start moving towards a solution. This involves creating a system that helps to solve your main issue.

Here are some strategies that can help you refine your client attraction:

1. You've got marketing that does not speak to high value clients.

This could mean that your marketing message is confusing—It does not address the needs and the desires of the high value clients you are trying to attract. Assess your business to determine if your marketing message is targeted to high value clients.

   2. You have to differentiate your CPA firm from everyone else.

Your prospect must immediately see what makes your firm special and unique. If there's nothing or very little that sets you apart from all the other accounting firms out there, then the high value clients are going to see no benefit in choosing you or switching from another CPA firm.

   3. Your marketing lacks authority

This means you lack the marketing assets that demonstrate your expertise.Examples of those are-

• Having a blog with content that is updated on a regular basis
• A strong social media presence

These simple tactics allow potential high paying clients to begin to know and remember your CPA firm while they see you demonstrating your expertise. This also helps you build authority- which is another factor that CPA firms struggle with when attracting high value clients.

   4. Inconsistent leads from high value prospects. 

Are a CPA firm owner and your online marketing engine not producing the number of high value leads it should? This means that potential clients are not finding your firm. Focus on advertising, SEO and a tighter marketing strategy to pull in leads. The more leads the better—This means that you can be selective when you're signing up clients-allowing you to choose the types of clients that you want to work with.

   5. Your fee structure is too low.

A low fee structure causes resistance from prospective clients and existing clients. The reason is because prospects aren't confident of the results they need you to provide with fees that are too low. High value clients want high value- and they are prepared to pay the right fees associated with the value that you provide.

If you want to learn more about how to attract high value clients and The High Value Marketing System, go to cpamarketinggenius.com.

Other strategies include testimonials and reviews from clients that establish your credibility and endorse your reputation. 

The High Value Client Marketing System, when implemented properly, is guaranteed to bring you results that you need. At the end of the day you're looking to convert people to your CPA firm. Once you've signed them up, the onboarding process can begin and you can deliver your services. Give your client the experience of a lifetime and you're creating a client for life!