Posted on: October 14, 2020 CPA Firm Marketing, CPA practice development, Grow CPA practice, Sales and Marketing

 

After you decide on what Customer FAQ’s to add to your Facebook Messenger Chatbot, you should consider creating a warm and inviting automated greeting.

A potential customer is browsing your Facebook page, taking a look at customer comments and your posts, and they decide to reach out to your chatbot. While you may think a basic ‘Hello’ is good enough, the truth is that customers don’t want good enough.

They want to be wowed!

And with so many companies out there nowadays, it’s imperative that you make yours stand out. So, think outside the box and refrain from something generic. Consider a greeting that is a bit more welcoming such as, “Greetings, and welcome to [name of your firm]. What brings you here today?”

Remember that when you’re in a sales environment, that it’s important to ask open-ended questions. Saying something like, “Are you having a good day?” or “Can we interest you in [insert service]?” will either result in a bail out or a negative response. Encourage the customer to have an engaging conversation with your chatbot.

While the customer is interacting with your chatbot, offer multiple choice answers that gradually narrow down to very specific questions tailored to their needs.

A simple “I’m interested in your tax services, where do I start?” can lead to a consultation and a new client.

Just remember to keep the customer engaged in a casual conversation. Don’t be too pushy, and don’t sound robotic. Be warm and inviting, and make it seem as though they’re really talking with a human. And of course, allow them to exit the chatbot at any time. Customers never want to feel obligated into doing something they don’t want to!

There are lots of successful chatbots out there for you to look at, and we encourage you to do so. You can get an idea of how you want yours to look as well. Pay attention to the ones that are the most successful, and think about how a similar one would work well for your own business.

 

Click here to read about tip #3: Promote Your New Chatbot

 

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